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The oldest rule in marketing and business is...

"The customer is always right”

…But is this really true? I think I just heard a unanimous “NO WAY!”

I recently put this ideology to the test when conducting a round table discussion at a conference. As you might expect, some...

Are customer service reps so busy following scripts that they don’t even listen?

We are living in a world of personalization, where expectations for customer experiences are at an all-time high, and service is no exception; in fact, it’s arguably at the top of the pyram...

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The Customer is Always Right...Right?

March 14, 2018

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