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Digital marketing is no longer a revolutionary concept. Social media marketing, both paid and organic, online content such as blogs or white papers, and even multimedia assets like videos are now becoming commonplace across brands of all industries and sizes. In fact,...

5 trends to watch out for when developing your B2B strategy

You are not just a number. I was recently conducting digital marketing workshops at a manufacturer annual dealer meeting, and while I was preparing the content for the workshop, I took some time to review all p...

60% of your customers’ journey takes place before they talk to a sales rep. You may ask, “what does this have to do with a content audit?” Well, let me give you an example. Sarah H is a consumer in the market to buy a new car. She’s had the same hand-me-down, economy s...

Driving your website’s content strategy with data, without breaking the bank.

Truly agile marketing teams take both a proactive and reactive approach to content creation. What does that mean? They do their homework beforehand, then evaluate the performance of published...

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The Customer is Always Right...Right?

March 14, 2018

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