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Home » Business Model

Business Model

Business models form one of the prime aspects of business strategies. Business models are meant to represent various strata of business strategies. These wide array of models are used by various business organizations to represent business aspects like forecasts related to finance and different operational processes. Business model also helps to represent the organizational structures. Business model helps to shape new technologies for the economic benefit of the organization.
Business models vary from company to company according to the position of the organization in the market. A new start up firm implement a business model that is quite different from that of a firm that is quite reputed in its own field and running successfully for a long time. A business model plays a vital role in the development of an organization. Many companies rely more on their business model than on their products for gaining establishment in the market. The main role of a business model is to convert the technical input in to the economical output for the company.

Some of the well known examples of business models over the years include The open business model The subscription business model, The pyramid scheme business model, The online auction business model, The Collective business models, The razor and blades business model and the multi-level marketing business model. The loyalty business models, The monopolistic business model, Various distribution business models and The low-cost carrier business model also deserve mentioning while discussing about business models. Some other popular business models adopted by many organizations include The servitization of products business model,The network effects business model, The direct sales model, The cutting out the middleman model,The professional open-source model, The auction business model, The premium business model and The bricks and clicks business model. Some other models like The freemium business model, The industrialization of services business model and The online content business model have also gained popularity over the years.

A business model is developed based on various subjects like finance, economics, marketing, entrepreneurship, strategy and operation. Based on the business model adopted by a particular company its profit or loss depends. It is often seen that a simple innovation with an innovative business model can earn huge revenue for the company while a great innovation with ordinary model can fail to earn the minimum profit for the company. Thus which business model to select depends vastly on the management of the company to earn handsome profit.

One of the oldest business models was the shopkeeper model. According to this model, shops should be established in such a location where the number of potential customers is maximum. The bait and hook business model is another popular business model. According to this marketing strategy the basic need is provided in a very low price that acts as a bait and then recurring prices are charged which acts as hook. For example, a cell phone is a bait and the airtime is the hook. This is one of the most commonly used business models nowadays.

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